How to List a Product on Amazon India Without a Brand Name or in Generic using GTIN

Are you new to selling on Amazon India and don’t have a brand name yet? No worries! This easy step-by-step guide will help you create a product listing without needing a brand name. Let’s get started! 🚀

Complete Video

Step 1: Checklist to Seller Central 🖥️

• Go to the Amazon Seller Central website.
• Enter your email and password, then click “Sign in.”
• You’ll be taken to your Seller Central dashboard, where you manage everything.

Step 2: Go to ‘Add a Product’ 🛠️

• At the top of your dashboard, click on the “Inventory” tab.
• From the dropdown menu, select “Add a Product.” This is where you’ll start creating your new listing.

Step 3: Choose How to Add Your Product 📦

• You’ll see three options:
  1. Add a product that’s already on Amazon: Use this if your product is already listed (skip this).
  2. Create a new product listing: Select this to add your unique product.
  3. Upload multiple products via bulk upload: For advanced users (skip this for now).
• Click “Create a new product listing.”

Step 4: Pick the Right Category 🗂️

• Browse or search for the category that best fits your product.
• 📝 Tip: Picking the right category helps customers find your product easily.

Step 5: Fill in Product Information ✍️

• Product Name: Write a clear and detailed title for your product. Example: “Stainless Steel Water Bottle – 1 Liter, Leak-Proof.”
• Manufacturer: Leave this blank or enter “Generic.”
• Brand Name: Type “Generic” or leave it blank if allowed.
• Product ID: Enter your barcode (UPC/GTIN) here. If you don’t have one, you can apply for a GTIN exemption (Amazon can help with this).

Step 6: Add Variations (If Needed) 🎨

• If your product comes in different colors or sizes, add those options here.
• Each variation needs a unique identifier (UPC or GTIN), unless you have a GTIN exemption.

Step 7: Set Your Price and Shipping Details 💰

• Price: Enter the price you want to sell your product for.
• Condition: Set to “New.”
• Fulfillment Method: Choose FBA (Fulfillment by Amazon) if you want Amazon to handle shipping, or FBM (Fulfillment by Merchant) if you want to ship the products yourself.

Step 8: Upload Product Images 📸

• Click “Upload images” to add photos of your product.
• Use clear, high-quality images (at least 1000 pixels). Good photos attract more buyers.

Step 9: Write Key Features and Description 📝

• Key Features: Add bullet points to highlight important details. Example: “Leak-proof design” or “BPA-free material.”
• Product Description: Write a short, clear description explaining what your product does and why it’s great.

Step 10: Add Keywords 🔍

• In the Keywords tab, add words that customers might use to search for your product. These help your product appear in search results.

Step 11: Review and Submit Your Listing ✅

• Double-check all your details.
• When everything looks good, click “Save and finish.”
• Your product will get a unique ASIN (Amazon Standard Identification Number) and go live on Amazon soon!

🎉 Great job! You’ve created a product listing on Amazon India without needing a brand name. Now you can start selling to millions of customers. Keep an eye on your listing and make changes to improve sales. Happy selling! 🛒✨