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Reply to Brand registration on Amazon


Good day!

Kritika stepping in from mentors team, happy to help!

If you are going with private label then trademark is mandatory or You can list your product by using UPC code which we provide and after that, you can apply for a trademark. CA will provide you every detail on that.

We have our CA who is charging something like Rs.8500 for that.

When you buy a product from the manufacturer you need private label product with your brand name or you are authorized to sell that product with your name. Make sure they provide you authorization letter on their company letterhead.

After getting authorization letter go to brand registry and for trademark. For brand registry, it is suggested to contact your local chartered accountant. You need to get Trademark with your brand which should be unique and then you can provide trademark document to Amazon which will lock all your listing for existing sellers.

Here is the link to sample template of “brand authorization letter from the manufacturer”. The underline words are variable. You can change it. Make sure that your Chinese manufacturer prints this document on their letterhead and signed by authorized person.

Information regarding trademark :

Some of our sellers get brand approved with trademark document also with Brand Authorization.There are two things you can do:
1)You can send your trademark document along with manufacturer Authorization letter to request amazon for remove any listing using your brand. In some case amazon still accepting it.

2)If any seller selling your brand of product and you own Trademark along with authorization letter asking to remove their listing. If required you may also warn them to sue.

If you have trademark and manufacturer authorization letter and some other sellers try to come into your listing then you can provide trademark document to Amazon which will lock all your listing for existing sellers.

When you apply for Trademark it takes 10-12 days or less than one month to come TM sign once your TM sign comes you can use this.This is only to protect your brand name. Once you got trademark with your brand then you can send that document to Amazon. For register sign R, it takes 3-6 month.

If you run into any other issues at all, feel free to reach out to me, I’d be more than happy to help!
Have a great day ?

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