Essential Terms Every Seller Should Know

Business-to-Consumer (B2C):
GST (Goods and Services Tax)
FBA (Fulfillment by Amazon)
COD (Cash on Delivery)
ASIN (Amazon Standard Identification Number)
UPC (Universal Product Code)
GTIN (Global Trade Item Number)
STEP (Selling Partner Early Access Program)
Arbitrage (Retail Arbitrage
ROI (Return on Investment)
SDS (Safety Data Sheet)
Business-to-Consumer (B2C):
GST (Goods and Services Tax)
FBA (Fulfillment by Amazon)
COD (Cash on Delivery)
ASIN (Amazon Standard Identification Number)
UPC (Universal Product Code)
GTIN (Global Trade Item Number)
STEP (Selling Partner Early Access Program)
Arbitrage (Retail Arbitrage
ROI (Return on Investment)
SDS (Safety Data Sheet)
  1. ASIN (Amazon Standard Identification Number): A unique code used by Amazon to identify products.

  2. Affiliate Marketing: Earning money by promoting someone else’s product and getting a commission for each sale made through your promotion.

  3. APOB (Additional Place of Business): An extra location where your business operates apart from the main office. Important for tax registration.

  4. A+ Content: Special, detailed product descriptions with images and videos on Amazon to help attract more customers.

  5. Amazon Prime: A subscription service that offers free shipping, video streaming, and other benefits to members.

  6. Amazon Seller Central: The online dashboard where sellers manage their products and sales on Amazon.

  7. Arbitrage (Retail Arbitrage): Buying products at a lower price from stores and selling them at a higher price online.

  8. Amazon’s A-to-Z Guarantee: Amazon’s policy that ensures customers get refunds if products are not delivered on time or as described.

  9. Amazon STEP Program: Training and support program by Amazon to help sellers improve their business on the platform.

  10. Amazon Enhanced Brand Content (EBC): Extra features for brand owners to make their product listings more attractive with better images and text.

  11. Alibaba: A big online marketplace where businesses can buy and sell products in bulk. It’s often used to find suppliers and manufacturers.

  1. Buy Button: The button customers click on to purchase a product online.

  2. Best Seller: A product that sells the most and is very popular among customers.

  3. Buy Box: The section on an Amazon product page where customers can click “Add to Cart” or “Buy Now” to purchase the item.

  4. Brand Registry: A program on Amazon that helps protect and enhance your brand by giving you more control over your product listings.

  5. Barcode: A code on products that can be scanned to get information about the product, like price and stock.

  6. Business-to-Consumer (B2C): E-commerce model where businesses sell directly to individual consumers.


  1. COD (Cash on Delivery): A payment method where customers pay for the product when it is delivered to them.

  2. Conversion Rate: The percentage of website visitors who make a purchase out of the total number of visitors.

  3. Customer Reviews: Feedback from people who have bought and used a product, which helps others decide if they want to buy it.

  4. Click-Through Rate (CTR): The percentage of people who click on a link or ad out of the total number who see it.

  5. Coupon Code: A special code that customers can enter to get a discount on their purchase.

  6. Customs Duty: A tax imposed on goods when they are transported across international borders.

  7. CHA Agent (Customs House Agent): A person or company that helps businesses handle the import and export of goods through customs. They make sure all the paperwork and legal requirements are taken care of.

  8. CGST (Central Goods and Services Tax): A tax collected by the central government on sales of goods and services within a state in India.


  1. Digital Product: A product that is sold and delivered in a digital format, like e-books, music, or software.

  2. Domain Name: The address of a website on the internet, like “”

  3. Dropshipping: A business model where the seller doesn’t keep products in stock but instead transfers customer orders and shipment details to a third party who ships the products directly to the customer.


  1. E-commerce: The buying and selling of goods and services over the internet.

  2. EMS (Estimated Monthly Sales): An estimate of how many units of a product you will sell in a month.

  3. EMR (Estimated Monthly Revenue): An estimate of how much money you will make from sales in a month.


  1. FBA (Fulfillment by Amazon): A service where Amazon stores, packs, and ships products for sellers.

  2. FBM (Fulfillment by Merchant): When sellers store, pack, and ship their products themselves without using Amazon’s services.

  3. Freight Forwarder: A company that arranges the shipping and storage of goods for sellers, often for international shipments.

  4. Flat File (Amazon Upload): A spreadsheet that sellers use to list multiple products on Amazon at once.


  1. GTIN (Global Trade Item Number): A unique number used to identify products internationally, like barcodes.

  2. GST (Goods and Services Tax): A tax on goods and services sold in India.

  3. Gross Profit: The money made from selling products after subtracting the cost of the products.

  4. Google Analytics: A tool that tracks and reports website traffic and user behavior.


  1. Hazmat (Hazardous Materials): Substances that can be dangerous to people or the environment, such as chemicals, batteries, or certain liquids. These materials need special handling and packaging.

  2. Handling Time: The time it takes for a seller to prepare and ship a product after an order is placed. It includes packing and getting the product ready for shipment.


  1. Indiamart: An online marketplace connecting buyers and sellers for a wide range of products.

  2. Inventory: The total amount of products a seller has available for sale.

  3. Import Duty: A tax collected on goods imported into a country.

  4. Invoice: A document that lists the products you bought, the prices, and the total amount you need to pay. It’s like a bill that you get when you buy something.

  5. IGST (Integrated Goods and Services Tax): A tax collected by the central government on sales of goods and services between states in India.


  1. Keywords: Words or phrases customers use to search for products online.


  1. Logistics: The process of planning, implementing, and managing the movement and storage of products.

  2. Listing: The detailed page of a product on an e-commerce platform, including images, description, and price.

  3. Lightning Deals: Special, time-limited promotions on Amazon that offer products at a discounted price for a short period.


  1. Marketing: Activities to promote and sell products, like advertising and social media posts.

  2. Marketplace: An online platform where multiple sellers can list and sell their products, like Amazon or Flipkart.

  3. MOQ (Minimum Order Quantity): The smallest amount of a product a seller is willing to sell.

  4. MRP (Maximum Retail Price): The highest price at which a product can be sold to customers, printed on the product.


  1. Net Profit: The amount of money a business earns after all expenses are paid.

  2. Niche Market: A specific segment of the market that caters to a particular group of people with specific needs.

  3. NOC Format (No Objection Certificate): A document stating that there is no objection to certain actions or transactions.


  1. OTP (One-Time Password): A security code sent to your phone to verify your identity during online transactions.

  2. Order Fulfillment: The process of receiving, processing, and delivering orders to customers.

  3. Out of Stock: When a product is not available for sale because all units have been sold.


  1. PPC (Pay-Per-Click): An advertising model where you pay each time someone clicks on your ad.

  2. Private Label: Products manufactured by one company and sold under another company’s brand.

  3. Profit Margin: The difference between the cost of a product and its selling price, shown as a percentage.

  4. Product Listing: The detailed page of a product on an e-commerce site, including images, description, price, and reviews.

  5. PAN Card (Permanent Account Number): A card with a unique number issued to individuals and businesses in India for tax purposes.


  1. Return Policy: The rules a seller has about returning products, like how long you have to return an item.

  2. Reviews: Customers’ opinions and ratings of products they have bought.

  3. ROI (Return on Investment): A measure of how much profit you make from your investment. It’s like checking if the money you spent on your business is bringing in more money.

  4. Restricted Category: A category of products that has special rules or limitations. To sell in these categories, sellers may need approval from the platform (like Amazon) and must meet certain requirements.


  1. SKU (Stock Keeping Unit): A unique code used to identify each product in a store.

  2. Shipping: The process of sending products from the seller to the customer.

  3. SDS (Safety Data Sheet): A document that provides information about the hazards of a product and how to use it safely. It’s important for products that might be dangerous, like chemicals.

  4. Supplier: A person or company that provides products to businesses. They supply the goods that sellers sell to customers.

  5. SGST (State Goods and Services Tax): A tax collected by the state government on sales of goods and services within a state in India.


  1. UPC (Universal Product Code): A barcode used to identify products.


  1. Warehouse: A large building where products are stored before they are sold.

  2. Wholesale: Selling products in large quantities at lower prices, usually to retailers.

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